A traditional checkout exists for non-Amazon subscribers. The company’s Dash Cart enables customers to use their Amazon credit card account to skip the checkout line. (Shoppers should expect to share the aisles with Fresh delivery drivers as they shop for merchandise, too.) Alexa, the artificial intelligence assistant used in millions of American homes, also lives in the aisles, guiding shoppers to goods throughout the store.Īmazon, which also owns Whole Foods, says its Fresh stores offer low-cost groceries that are also available on its same-day shopping apps. Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in store or online. The 45,000-square-foot store in Fullerton offers techy bells whistles Amazon customers have become accustomed to such as geeked-out shopping carts that scan merchandise as customers put items in the basket. Join the Amazon Fresh team in Fullerton, CA. The concept debuted in Woodland Hills last September and was soon followed by another Fresh at the Irvine Market Place. The Amazon Fresh in Fullerton is the e-commerce giant’s seventh in Southern California and the 10th such grocery store to open in the U.S. The store is a short walk from Costco and its gas station. The grocery store opened its doors Thursday, Feb. Costco shoppers in Fullerton will have another grocery store to check out in virtually the same parking lot: Amazon Fresh.
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